Advertising Policy
Decera Clinical Network
Clinical Education Alliance, LLC dba Decera Clinical (“Decera Clinical”) accepts advertising on the Decera Clinical Network (defined as the websites operated by Decera Clinical) from third parties (“Advertisers”), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as “Advertisements” or “Advertising”). In addition, as used in this policy, the terms “Advertising” and “Advertisements” include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by Decera Clinical to govern various aspects of Advertising on properties within the Decera Clinical Network (each a “Decera Clinical Property”), which include websites and mobile applications directed to consumers, which we refer to in this Policy as the “Decera Clinical Consumer Properties,” and websites and mobile applications directed to healthcare professionals, which we refer to as the “Decera Clinical Professional Properties.”
The guidelines in this policy govern issues like acceptance of Advertisements by Decera Clinical, how Advertisements are displayed on the Decera Clinical Network, and the removal of Advertisements from the Decera Clinical Network. Decera Clinical has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the Decera Clinical Network. Decera Clinical may change this policy at any time in its sole discretion by posting a revised policy to the applicable Decera Clinical Property
1. Decera Clinical has sole discretion for determining the types of Advertising that will be accepted and displayed on the Decera Clinical Network, and under no circumstances will Decera Clinical’s acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
2. There are certain categories of Advertisements that Decera Clinical will not knowingly permit on the Decera Clinical Network at any time. These categories include but are not limited to the following:
- Illegal, ‘objectionable’, ‘ineffective’ and/or ‘dangerous’ products (Decera Clinical reserves the right to determine what is ‘objectionable’, ‘ineffective’ and/or ‘dangerous’)
- fraudulent, deceptive, illicit, misleading or offensive material
- material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Decera Clinical Network
- alcohol
- weapons, firearms, ammunition, or fireworks
- gambling
- pornography or related themes
- tobacco use of any kind
- the simulation of news or an emergency
- material that directly advertises products to or is intended to attract children under the age of 18
- media or messages for or that reference “M” rated video games or content
- unreasonable, unlikely or extraordinary product or service claims
- media messages or imagery that strobe or flash
- media or messages that contain unsubstantiated “miracle” weight loss or other exaggerated claims of cure
- advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
3. Decera Clinical recognizes and maintains a distinct separation between Advertising and Decera Clinical’s editorial content. All Advertising on the Decera Clinical Network will be clearly and unambiguously identified. Decera Clinical will not allow any Advertising on the Decera Clinical Network that is not identified with the label of “Advertisement”, “From Our Advertiser”, “Information From Industry” or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.
4. A click on an Advertisement may only link the end user to the Advertiser’s site or to relevant sponsored content area on a Decera Clinical Property.
5. Decera Clinical retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a Decera Clinical Property based on Decera Clinical delivered search results. Content listed in search results is displayed with its source, e.g., “Decera Clinical News” or “Journal Article.” If Advertising appears in the search results, it is labeled as such. In addition, Decera Clinical provides a separate area on the search results page of certain Decera Clinical Consumer Properties which only display Advertising.
6. Decera Clinical reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the Decera Clinical Network. Decera Clinical cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
7. It is the Advertiser’s responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the Decera Clinical Network (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Physician (DTP) and Direct to Consumer (DTC) advertising. Decera Clinical will not monitor compliance with such laws and regulations. However, Decera Clinical reserves the right to review all Advertising for compliance with applicable laws and regulations and, if Decera Clinical becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Decera Clinical may remove the Advertising from the Decera Clinical Network.
8. No Advertising on the Decera Clinical Network shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a “Pixel”) or shall place any beacons, cookies or other information collection devices on the browsers of users of the Decera Clinical Network unless expressly approved in writing by Decera Clinical. If Decera Clinical approves the inclusion of a Pixel in an Advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any Decera Clinical user, (ii) no such Pixel can be flash or object based, (iii) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the Decera Clinical site, including the fact that someone is a Decera Clinical user or any information derived from the information in the referring URL.
